The Love Child Of Amy Dumas And Adam Copeland 12 March 2005 05:45:39
WWE IN 'DEEP NEGOTIATIONS' WITH USA NETWORK, WHAT THEY HOPE TO GET OUT OF THE DEAL & THE NETWORKS THAT HAVE ALREADY PASSED ON WWE PROGRAMMING by Mike Johnson @ 6:00:00 PM on 3/11/2005
The new issue of Broadcasting & Cable features an article about World Wrestling Entertainment's plan to sign a deal with NBC Universal, noting that Vince McMahon is in "deep negotiations" to return to the USA Network.
The article noted that McMahon is interested in using Universal's corporate synergy to promote and air WWE via other Universal holdings, including Bravo, Universal Pictures, and NBC.
The article noted that Spike TV passed on WWE programming continuing on the Network due to McMahon's demand for higher broadcasting fees beyond the current $28 million.
FX, TNT, and TBS have already passed on interest in WWE programming as well.
"The Love Child Of Amy Dumas And Adam Copeland" <exist2inspireMattitude@yahoo.com> wrote: | The article noted that McMahon is interested in using Universal's corporate | synergy to promote and air WWE via other Universal holdings, including | Bravo, Universal Pictures, and NBC.
Because WWE gained so much from the "synergy" of Viacom.
They were told there would be a huge ad campaign (billboards, radio, print, TV, etc) and I don't think WWE say even 5% of what they thought they were promised by Viacom 4.5 years ago.
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rspw@HackMan.com (Hack-Man) wrote:> Because WWE gained so much from the "synergy" of Viacom.
Well, they did have Heat on MTV for a while, until wrestling stopped being popular and the network decided they needed that hour back to air more Punk'd reruns...
They were told there would be a huge ad campaign (billboards,> radio, print, TV, etc)
There was one! They'd have, like, Lita paired up with Jean-Luc Picard, and it would say "Come see the NEW TNN."
Then they changed the network's name and all that brand awareness generated by the campaign got flushed down the toilet.
