Coach K American Express commercial

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GYXU > Basketball > Coach K American Express commercial 3 April 2005 03:40:53

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Coach K American Express commercial
Guest 29 March 2005 11:20:53
	Listened to sports talk radio this morning (Tony Kornheiser show). They were bashing Coach K and his recent American Express commercial that's been getting a ton of airtime. Talking about how he's got such a massive ego to be saying things like "I'm not just a bball coach, I'm a leader who happens to coach bball, blah blah blah." They mentioned other coaches like Bob Knight who have done commercials before, commercials that were much better because they were self-deprecating instead of self-aggrandizing. Finally, they mentioned how the commercial was being played over the weekend, even after Duke had lost. They talked about how stupid that was, because no one would want to get a card that is associated with LOSERS.
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Kubez 29 March 2005 17:13:16 [ permanent link ]
	truedis wrote in news:340i4155i1lumc7lrrjhr4d7a587tovmb8@4ax.com: Listened to sports talk radio this morning (Tony Kornheiser show). > They were bashing Coach K and his recent American Express commercial> that's been getting a ton of airtime. Talking about how he's got such> a massive ego to be saying things like "I'm not just a bball coach,> I'm a leader who happens to coach bball, blah blah blah." They> mentioned other coaches like Bob Knight who have done commercials> before, commercials that were much better because they were > self-deprecating instead of self-aggrandizing. Finally, they> mentioned how the commercial was being played over the weekend, even> after Duke had lost. They talked about how stupid that was, because no> one would want to get a card that is associated with LOSERS. On "Pardon the Interruption", Kornheiser said The Rat came across as condescending and pretentious. And it was obvious he was holding back
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Edward M. Kennedy 29 March 2005 20:23:24 [ permanent link ]
	<truedis> wrote in message news:340i4155i1lumc7lrrjhr4d7a587tovmb8@4ax.com...> Listened to sports talk radio this morning (Tony Kornheiser show). They were> bashing Coach K and his recent American Express commercial that's been getting> a ton of airtime. Talking about how he's got such a massive ego to be saying> things like "I'm not just a bball coach, I'm a leader who happens to coach> bball, blah blah blah." They mentioned other coaches like Bob Knight who have> done commercials before, commercials that were much better because they were> self-deprecating instead of self-aggrandizing. Finally, they mentioned how> the commercial was being played over the weekend, even after Duke had lost.> They talked about how stupid that was, because no one would want to get a card> that is associated with LOSERS. 1) Bend over. 2) Spread cheeks. 3) Relax sphincter muscles. 4) Grasp stick and pull. --Tedward
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George W . Harris 29 March 2005 20:37:40 [ permanent link ]
	Kubez <president@whitehouse.gov> wrote: :truedis wrote in news:340i4155i1lumc7lrrjhr4d7a587tovmb8@4ax.com: : :> Listened to sports talk radio this morning (Tony Kornheiser show). :> They were bashing Coach K and his recent American Express commercial :> that's been getting a ton of airtime. Talking about how he's got such :> a massive ego to be saying things like "I'm not just a bball coach, :> I'm a leader who happens to coach bball, blah blah blah." They :> mentioned other coaches like Bob Knight who have done commercials :> before, commercials that were much better because they were :> self-deprecating instead of self-aggrandizing. Finally, they :> mentioned how the commercial was being played over the weekend, even :> after Duke had lost. They talked about how stupid that was, because no :> one would want to get a card that is associated with LOSERS. : :On "Pardon the Interruption", Kornheiser said The Rat came across as :condescending and pretentious. And it was obvious he was holding back How selective of you. He said Coach K came across as condescending and pretentious, and he isn't. -- Never give a loaded gun to a woman in labor. George W. Harris For actual email address, replace each 'u' with an 'i'.
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Elaich 29 March 2005 20:41:06 [ permanent link ]
	Kubez <president@whitehouse.gov> wrote in news:Xns962853ABC1522Kubez@66.26.32.9: On "Pardon the Interruption", Kornheiser said The Rat came across as > condescending and pretentious. And it was obvious he was holding back> No, he did not. I watched that, and here's exactly what Kornheiser said: "Some people would say that Coach K comes over as condescending and pretentious.... and we know better than that......" Please get your facts correct before posting them.
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Elaich 29 March 2005 20:50:01 [ permanent link ]
	truedis wrote in news:340i4155i1lumc7lrrjhr4d7a587tovmb8@4ax.com: Listened to sports talk radio this morning (Tony Kornheiser show). > They were bashing Coach K and his recent American Express commercial> that's been getting a ton of airtime. Question was raised on one of the ESPN shows: will these spots give Coach K an unfair advantage in recruiting? My answer is - NO. How can Coach K become any more recognizable than he already is? Is there a high school senior playing basketball anywhere in America who wouldn't know who Coach K was if he called him on the phone and said "we'd like you to come to Duke?
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George W . Harris 29 March 2005 21:25:35 [ permanent link ]
	"Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote: : :if a recruit bases his decision on a lame tv commercial, then I'm not :sure I'd want him in the first place. That's a tad simplistic, don't you think? The commercial doesn't have to be the sole basis for the decision in order to influence the decision. -- Never give a loaded gun to a woman in labor. George W. Harris For actual email address, replace each 'u' with an 'i'.
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Geoffrey F. Green 29 March 2005 22:53:09 [ permanent link ]
	In article <1112117395.150317.65340@o13g2000cwo.googlegroups.com>, "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote: If a recruit uses "Coach K was in a commercial" as ANY basis, no matter> how infinitesimal, for going to Duke, then I would question the mental> wattage of said player. Given that all of us use commercials as some conscious or unconscious basis for using just about any product (sneakers, soap, soft drink), you're casting a pretty wide net here. - geoff
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Edward M. Kennedy 29 March 2005 22:54:40 [ permanent link ]
	"Geoffrey F. Green" <geoff-usenet2@stuebegreen.com> wrote If a recruit uses "Coach K was in a commercial" as ANY basis, no matter> > how infinitesimal, for going to Duke, then I would question the mental> > wattage of said player.> Given that all of us use commercials as some conscious or unconscious> basis for using just about any product (sneakers, soap, soft drink),> you're casting a pretty wide net here. Speak for yourself. --Tedward
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Geoffrey F. Green 29 March 2005 23:16:05 [ permanent link ]
	In article <d2c8ab$ble$1@gargoyle.oit.duke.edu>, "Edward M. Kennedy" <nospam@baconburger.com> wrote: "Geoffrey F. Green" <geoff-usenet2@stuebegreen.com> wrote> If a recruit uses "Coach K was in a commercial" as ANY basis, no matter> > > how infinitesimal, for going to Duke, then I would question the mental> > > wattage of said player.> > Given that all of us use commercials as some conscious or unconscious> > basis for using just about any product (sneakers, soap, soft drink),> > you're casting a pretty wide net here.> Speak for yourself. Nope. The marketers are too sophisticated, and the parts of our brain they're hitting are too deeply embedded, such that we're affected by commercial advertisements and other mass media whether we want to or not, whether we know it or not. You may be the exception, but I doubt it. - geoff
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Donnie Barnes 29 March 2005 23:33:29 [ permanent link ]
	On Tue, 29 Mar, Geoffrey F. Green wrote:> Nope. The marketers are too sophisticated, and the parts of our brain > they're hitting are too deeply embedded, such that we're affected by > commercial advertisements and other mass media whether we want to or > not, whether we know it or not.> You may be the exception, but I doubt it. That's what's so annoying about sports versus just watching regular TV. I can't stand to not watch sports live. But with regular TV I can use tivo and never see the stupid advertisements. That's why I predict sports advertising will get more expensive and elaborate. I know, huge shocker there. --Donnie -- Donnie Barnes http://www.donniebarnes.com 879. V.
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George W . Harris 29 March 2005 23:39:20 [ permanent link ]
	"Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote: : :George W. Harris wrote: :> "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote: :> :> : :> :if a recruit bases his decision on a lame tv commercial, then I'm :not :> :sure I'd want him in the first place. :> :> That's a tad simplistic, don't you think? The :> commercial doesn't have to be the sole basis for the :> decision in order to influence the decision. :> : :If a recruit uses "Coach K was in a commercial" as ANY basis, no matter :how infinitesimal, for going to Duke, then I would question the mental :wattage of said player. Again, overly simplistic. Direct reasoning isn't the only way something can influence a decision. What if seeing the commercial strengthens the public perception of Coach K as a coach who prepares his players for life after college, and that perception influences a recruit and the recruit's parents? Not all influences are overt and conscious. -- Doesn't the fact that there are exactly fifty states seem a little suspicious? George W. Harris For actual email address, replace each 'u' with an 'i'
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George W . Harris 30 March 2005 00:04:42 [ permanent link ]
	"Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote: :> :If a recruit uses "Coach K was in a commercial" as ANY basis, no :matter :> :how infinitesimal, for going to Duke, then I would question the :mental :> :wattage of said player. :> :> Again, overly simplistic. Direct reasoning isn't :> the only way something can influence a decision. :> What if seeing the commercial strengthens the public :> perception of Coach K as a coach who prepares his :> players for life after college, and that perception :> influences a recruit and the recruit's parents? : :But it doesn't. It's a case of a coach cashing in on his fame and :hawking some cars, nothing more, nothing less (not that there is :anything wrong with this). : :In your world a recruit has a typical list of things that he looks for :in a school/program: playing time, program will develop the player's :skills, the player feels he'll fit in with staff and team, good :facilities, good academics, lots of trips to the NCAAs, family :considerations (ie. move away from home or stay close by)...and if the :decision is still a tough one, it can be tipped by the realization that :"OH YEAH, the coach at School 'A' has done T.V. commercials". If you pay as little attention to commercials as you do to posts you reply to, then you really shouldn't comment on them. -- "If you take cranberries and stew them like applesauce, they taste much more like prunes than rhubarb does." -Groucho Marx George W. Harris For actual email address, replace each 'u' with an 'i'
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Edward M. Kennedy 30 March 2005 00:18:19 [ permanent link ]
	"Donnie Barnes" <djbSPAMSUCKS@donniebarnes.com> wrote Nope. The marketers are too sophisticated, and the parts of our brain> > they're hitting are too deeply embedded, such that we're affected by> > commercial advertisements and other mass media whether we want to or> > not, whether we know it or not.> > You may be the exception, but I doubt it.> That's what's so annoying about sports versus just watching regular TV. I> can't stand to not watch sports live. It ruins the karma. Even the satellite feed delay irks me a little bit. But with regular TV I can use tivo and never see the stupid advertisements. You could also use tivo to solve the radio delay problem. That's why I predict sports> advertising will get more expensive and elaborate. I know, huge shocker> there. I see the funding shifting some to rebroadcast rights (cable, DirectTV) and pay-per-view, but I don't see ad-dodging to be all that big of an issue in the near future. Besides, they can always tack the ads onto the broadcast a la the CNN alternate story PLUS news ticker. <TV Screen> [Insert sporting image] [Insert ad for Gatorade] apitation due to the crash. Duke fans: Feeling depressed after that FSU trounc... </TV Screen> That would be the ticker at my house. Yours would have some lame Roy-Toy ad. --Tedward
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Geoffrey F. Green 30 March 2005 00:22:14 [ permanent link ]
	In article <1112127373.726479.285740@g14g2000cwa.googlegroups.com>, "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote: Do tell Mr Harris, what hidden messages am I missing in the Coach K> bouncing basketball commercials? The point you're missing is that repeating something enough makes it true, in a manner of speaking. So even if you accept on face value that the blather about "I'm a leader who just happens to coach basketball..." is just a bit of lame self-flattery, if you hear it enough, so long as you don't have an irrational hatred of Coach K like so many of your hardcore college hoops fans, your conception of Coach K will shift ever so slightly to incorporate that little nugget into it. So for example, when thinking about him you might emphasize his military service a bit more -- something like, "he attended West Pointe, and he's really used the leadership qualities they teach Army officers in his coaching life." And in a game (recruiting) that can turn on so many unexpressed factors, it can make a difference. - geoff
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Elaich 30 March 2005 04:53:04 [ permanent link ]
	elaich <a@b.c> wrote in news:3atf9oF69pob9U3@individual.net: truedis wrote in news:340i4155i1lumc7lrrjhr4d7a587tovmb8@4ax.com:> Listened to sports talk radio this morning (Tony Kornheiser show). >> They were bashing Coach K and his recent American Express commercial>> that's been getting a ton of airtime. > Question was raised on one of the ESPN shows: will these spots give> Coach K an unfair advantage in recruiting?> My answer is - NO. How can Coach K become any more recognizable than> he already is? Is there a high school senior playing basketball> anywhere in America who wouldn't know who Coach K was if he called him> on the phone and said "we'd like you to come to Duke? Now I know what the secret is to getting any kind of reply/debate to your post. Don't post an intelligent reply, hell no! Post some stupid trollish crap and you'll get all kinds of reples. Look down the thread and see. Doesn't this reinforce the trolls to begin with? Yet, any "reputable" Usenet user will decry the trolls. Take a look at what YOU replied to.
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Gd 30 March 2005 05:09:58 [ permanent link ]
	On Tue, 29 Mar 2005 19:39:20 GMT, George W. Harris <gharrus@mundsprung.com> wrote: "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote:> :>:George W. Harris wrote:>:> "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote:>:>>:> :>:> :if a recruit bases his decision on a lame tv commercial, then I'm>:not>:> :sure I'd want him in the first place.>:>>:> That's a tad simplistic, don't you think? The>:> commercial doesn't have to be the sole basis for the>:> decision in order to influence the decision.>:>>:>:If a recruit uses "Coach K was in a commercial" as ANY basis, no matter>:how infinitesimal, for going to Duke, then I would question the mental>:wattage of said player.> Again, overly simplistic. Direct reasoning isn't >the only way something can influence a decision. >What if seeing the commercial strengthens the public >perception of Coach K as a coach who prepares his >players for life after college, and that perception >influences a recruit and the recruit's parents?> Not all influences are overt and conscious. and in the long run, the indirect approach is more effective. If you are not looking for immediate impact, this is the way to go. Dook ( the BB program and the University, hand-in-hand) has been promoting itself this way for quite awhile, with great results. I don't like it, but someone is orchestrating a very successful PR effort, except that it's more dark and sinister than simple PR, of course.
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Donnie Barnes 30 March 2005 05:54:46 [ permanent link ]
	Ted, do you ask for a "tissue" when you sneeze, or a "kleenex"? --Curious -- Donnie Barnes http://www.donniebarnes.com 879. V.
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Geoffrey F. Green 30 March 2005 05:55:56 [ permanent link ]
	In article <dnpj41lrg5mt9tdh8agsp4r14o250ruef7@4ax.com>, gd <dieseldick@mindspring.com> wrote: and in the long run, the indirect approach is more effective. If you> are not looking for immediate impact, this is the way to go. Dook (> the BB program and the University, hand-in-hand) has been promoting> itself this way for quite awhile, with great results. I don't like> it, but someone is orchestrating a very successful PR effort, except> that it's more dark and sinister than simple PR, of course. Well, dark and sinister may be overstating it... And when you talk about Duke's PR machine, you also have to take into account the absolutely horrid commercial they run as the school spot during CBS (and maybe FSN) game broadcasts. It's simply brutal. - geoff
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Donnie Barnes 30 March 2005 06:15:19 [ permanent link ]
	On Wed, 30 Mar, Geoffrey F. Green wrote:> And when you talk about Duke's PR machine, you also have to take into > account the absolutely horrid commercial they run as the school spot > during CBS (and maybe FSN) game broadcasts. It's simply brutal. I'm probably biased, but I really like the UNC commercials with the Kuralt stuff. Obviously they got the rights to use that stuff after he died, which is way cool. I really liked that dude. I think it's great for the University and tastefully done. And Duke's ad isn't nearly as bad as a few of the other ACC schools. At least Duke's appears to have been done by students, whereas the other schools don't even have that excuse. --Donnie -- Donnie Barnes http://www.donniebarnes.com 879. V.
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Gd 30 March 2005 06:44:21 [ permanent link ]
	On Tue, 29 Mar 2005 20:55:56 -0500, "Geoffrey F. Green" <geoff-usenet2@stuebegreen.com> wrote: In article <dnpj41lrg5mt9tdh8agsp4r14o250ruef7@4ax.com>,> gd <dieseldick@mindspring.com> wrote:> and in the long run, the indirect approach is more effective. If you>> are not looking for immediate impact, this is the way to go. Dook (>> the BB program and the University, hand-in-hand) has been promoting>> itself this way for quite awhile, with great results. I don't like>> it, but someone is orchestrating a very successful PR effort, except>> that it's more dark and sinister than simple PR, of course. > Well, dark and sinister may be overstating it... that sort of evil can never be overstated.....> And when you talk about Duke's PR machine, you also have to take into >account the absolutely horrid commercial they run as the school spot >during CBS (and maybe FSN) game broadcasts. It's simply brutal. well, there is such a thing as a truth in advertising standard > - geoff
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Navin 30 March 2005 07:51:25 [ permanent link ]
	Geoffrey F. Green wrote:> In article <dnpj41lrg5mt9tdh8agsp4r14o250ruef7@4ax.com>,> gd <dieseldick@mindspring.com> wrote:> and in the long run, the indirect approach is more effective. If you>>are not looking for immediate impact, this is the way to go. Dook (>>the BB program and the University, hand-in-hand) has been promoting>>itself this way for quite awhile, with great results. I don't like>>it, but someone is orchestrating a very successful PR effort, except>>that it's more dark and sinister than simple PR, of course. > Well, dark and sinister may be overstating it...> And when you talk about Duke's PR machine, you also have to take into > account the absolutely horrid commercial they run as the school spot > during CBS (and maybe FSN) game broadcasts. It's simply brutal. It's better than the old one where the girl was rollerskating across campus. -- reverse email to reply
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Mark Foskey 30 March 2005 08:47:15 [ permanent link ]
	Edward M. Kennedy wrote:> "Geoffrey F. Green" <geoff-usenet2@stuebegreen.com> wrote> If a recruit uses "Coach K was in a commercial" as ANY basis, no matter>>>how infinitesimal, for going to Duke, then I would question the mental>>>wattage of said player.>> Given that all of us use commercials as some conscious or unconscious>>basis for using just about any product (sneakers, soap, soft drink),>>you're casting a pretty wide net here.> Speak for yourself. If advertising were as ineffective as most of its targets seem to believe, then generic cola would be the dominant brand.
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Perusion Hostmaster 30 March 2005 09:28:12 [ permanent link ]
	On 2005-03-30, Mark Foskey <markunderscorefoskey@YouEnSee.EeDeeYou> wrote:> Edward M. Kennedy wrote:>> "Geoffrey F. Green" <geoff-usenet2@stuebegreen.com> wrote>> If a recruit uses "Coach K was in a commercial" as ANY basis, no matter>>>>how infinitesimal, for going to Duke, then I would question the mental>>>>wattage of said player.>>> Given that all of us use commercials as some conscious or unconscious>>>basis for using just about any product (sneakers, soap, soft drink),>>>you're casting a pretty wide net here.>> Speak for yourself.> If advertising were as ineffective as most of its targets seem to > believe, then generic cola would be the dominant brand. I am a big fan of generics, and buy them whenever I can. Generic cola is not one of the things I purchase -- there is a difference. Now Bayer Aspirin being the sales leader, that you can attribute to advertising. -- Research is what I'm doing when I don't know what I'm doing. -- Wernher Von Braun
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Kubez 30 March 2005 09:51:56 [ permanent link ]
	navin <snivan@earthlink.net> wrote in news:1np2e.11477$S46.10678@newsread3.news.atl.earthlink.net: It's better than the old one where the girl was rollerskating across> campus. Not if the girl on rollerskates was Heather Graham. Oh, I forgot, we're talking about Duke.
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Guest 30 March 2005 12:34:03 [ permanent link ]
	On 29 Mar 2005 16:41:06 GMT, elaich <a@b.c> wrote: Kubez <president@whitehouse.gov> wrote in>news:Xns962853ABC1522Kubez@66.26.32.9: > On "Pardon the Interruption", Kornheiser said The Rat came across as >> condescending and pretentious. And it was obvious he was holding back>> > No, he did not. I watched that, and here's exactly what Kornheiser said:> "Some people would say that Coach K comes over as condescending and >pretentious.... and we know better than that......" On what basis does Kornheiser speak for what we know? Please get your facts correct before posting them.
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Jason Bell 30 March 2005 15:47:26 [ permanent link ]
	Donnie Barnes wrote: Ted, do you ask for a "tissue" when you sneeze, or a "kleenex"?> Like everybody else, he asks for half a train. Thank you, I will be here all the week. - Jason Bell
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Elaich 30 March 2005 16:21:57 [ permanent link ]
	Brooooce wrote in news:u1pk419a7jpqp23u5tdkvebhooddfq9jsc@4ax.com: No, he did not. I watched that, and here's exactly what Kornheiser said:>> "Some people would say that Coach K comes over as condescending and >>pretentious.... and we know better than that......"> On what basis does Kornheiser speak for what we know? Oh, come on. Tony Kornheiser has interviewed Coach K at least xxxxxx times during his career.
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Guest 30 March 2005 19:40:53 [ permanent link ]
	On 30 Mar 2005 12:21:57 GMT, elaich <a@b.c> wrote: Brooooce wrote in news:u1pk419a7jpqp23u5tdkvebhooddfq9jsc@4ax.com:> No, he did not. I watched that, and here's exactly what Kornheiser said:>>> "Some people would say that Coach K comes over as condescending and >>>pretentious.... and we know better than that......">> On what basis does Kornheiser speak for what we know?> Oh, come on. Tony Kornheiser has interviewed Coach K at least xxxxxx times >during his career. So again, on what basis does Kornheiser speak for what we know?
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Wm . B . Yeats 30 March 2005 20:02:15 [ permanent link ]
	On Tue, 29 Mar 2005 19:39:20 GMT, George W. Harris <gharrus@mundsprung.com> wrote: "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote:> :>:George W. Harris wrote:>:> "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote:>:>>:> :>:> :if a recruit bases his decision on a lame tv commercial, then I'm>:not>:> :sure I'd want him in the first place.>:>>:> That's a tad simplistic, don't you think? The>:> commercial doesn't have to be the sole basis for the>:> decision in order to influence the decision.>:>>:>:If a recruit uses "Coach K was in a commercial" as ANY basis, no matter>:how infinitesimal, for going to Duke, then I would question the mental>:wattage of said player. Again, overly simplistic. Direct reasoning isn't >the only way something can influence a decision. >What if seeing the commercial strengthens the public >perception of Coach K as a coach who prepares his >players for life after college, and that perception >influences a recruit and the recruit's parents?> Not all influences are overt and conscious. Of course the ad strengthens K's hand in recruiting - along with one of the nation's best schools and programs. I ran out and got my Amex right after I got my oil change at Bob Knight's garage. WB Yeats
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Edward M. Kennedy 30 March 2005 20:14:28 [ permanent link ]
	"Donnie Barnes" <djbSPAMSUCKS@donniebarnes.com> wrote Ted, do you ask for a "tissue" when you sneeze, or a "kleenex"? A kleenex, even if it is another brand. It is very much like toilet paper, only different. --Tedward
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Edward M. Kennedy 30 March 2005 20:22:12 [ permanent link ]
	"Perusion Hostmaster" <nanae@nanae.perusion.com> wrote If a recruit uses "Coach K was in a commercial" as ANY basis, no matter> >>>>how infinitesimal, for going to Duke, then I would question the mental> >>>>wattage of said player.> >>> Given that all of us use commercials as some conscious or unconscious> >>>basis for using just about any product (sneakers, soap, soft drink),> >>>you're casting a pretty wide net here.> >> Speak for yourself.> > If advertising were as ineffective as most of its targets seem to> > believe, then generic cola would be the dominant brand.> I am a big fan of generics, and buy them whenever I can. Generic cola> is not one of the things I purchase -- there is a difference. True. Fortunately I don't much prefer any of the colas. I think the Pepsi/Coke ads are aimed at the "swing voters" and teenagers. Many people prefer one or the other and ads are doing diddly to their opinion. Now Bayer Aspirin being the sales leader, that you can attribute> to advertising. And ignorance. St. Josephs cornered the kiddie asperin market. I'd agree the commercial adds to Duke's overall PR packaging, but I doubt it's affecting any given recruit to a significant degree. In the long run this is a drop in the bucket. Unless the whole ad campaign backfires due to significant backlash. Schlitz was the dominant US beer till a blundering ad campaign (in the early 70's, IIRC). --Tedward
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Gd 31 March 2005 04:31:37 [ permanent link ]
	On Wed, 30 Mar 2005 16:02:15 GMT, Wm. B. Yeats <WBYeats@Ireland.com> wrote: On Tue, 29 Mar 2005 19:39:20 GMT, George W. Harris><gharrus@mundsprung.com> wrote:> "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote:>> :>>:George W. Harris wrote:>>:> "Pauli G <rioroad@hotmail.com>" <rioroad@hotmail.com> wrote:>>:>>>:> :>>:> :if a recruit bases his decision on a lame tv commercial, then I'm>>:not>>:> :sure I'd want him in the first place.>>:>>>:> That's a tad simplistic, don't you think? The>>:> commercial doesn't have to be the sole basis for the>>:> decision in order to influence the decision.>>:>>>:>>:If a recruit uses "Coach K was in a commercial" as ANY basis, no matter>>:how infinitesimal, for going to Duke, then I would question the mental>>:wattage of said player.> Again, overly simplistic. Direct reasoning isn't >>the only way something can influence a decision. >>What if seeing the commercial strengthens the public >>perception of Coach K as a coach who prepares his >>players for life after college, and that perception >>influences a recruit and the recruit's parents?>> Not all influences are overt and conscious.> Of course the ad strengthens K's hand in recruiting - along with one>of the nation's best schools and programs. I ran out and got my Amex>right after I got my oil change at Bob Knight's garage. shouldn't you have reversed the order?> WB Yeats
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Navin 31 March 2005 09:32:28 [ permanent link ]
	Kubez wrote:> navin <snivan@earthlink.net> wrote in> news:1np2e.11477$S46.10678@newsread3.news.atl.earthlink.net: > It's better than the old one where the girl was rollerskating across>>campus. > Not if the girl on rollerskates was Heather Graham.> Oh, I forgot, we're talking about Duke. Exactly, she's too stupid to get into Duke. Jodie Foster is more of the Duke type. -- reverse email to reply
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Kubez 31 March 2005 10:14:41 [ permanent link ]
	navin <snivan@earthlink.net> wrote in news:MXL2e.9308$z.2563@newsread2.news.atl.earthlink.net: Jodie Foster is more of the > Duke type. "Duke women: underage hookers attracting psychopaths."
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GYXU > Basketball > Coach K American Express commercial 3 April 2005 03:40:53

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Coach K American Express commercial

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